Recent Perspectives on Doing Business in Korea
Volume 1, Issue 6, September 2010
Lundbeck Korea: Managing an International Growth Engine
Early in 2005, Michael Andersen, vice president of Lundbeck - a leading central nervous system (CNS) pharmaceutical company in Denmark, questioned whether he should rethink Lundbeck's reporting structure in Asia. In particular, the Korean subsidiary was experiencing very strong growth and Andersen wondered whether Lundbeck Korea would achieve its full potential if it remained part of Lundbeck Asia, the regional group, or whether it would be better to have the managers at Lundbeck Korea report directly to him in Copenhagen. Learn more
HyundaiCard's Marketing Strategy
In January 2009, the vice-president of HyundaiCard's marketing division, Jae-Woo Park, and several marketing managers discussed the marketing strategies of HyundaiCard in Korea. Following a review of HyundaiCard's marketing plans, the marketing managers put forward many ideas for marketing strategies and anticipated possible difficulties for HyundaiCard as a market follower in the competitive Korean credit card market. Learn more
Acquisition and Restructuring of Kia Motors by Hyundai Motors
In 1998, the chief executive officer of Hyundai Motors (Hyundai), Mong-Gu Chung, envisioned for the future a globally powerful Hyundai that vied as an equal with giants as Volkswagen and Toyota. Aquiring Kia Motors (Kia) as a key division, Hyundai Motors intended to achieve new economies of competition and make Hyundai a bigger player in the global market. Learn more
Samsung Tesco Homeplus and Corporate Social Responsibility
On May 3, 2004, Samsung Tesco Homeplus employees gathered at the Yeoksam-dong company building to celebrate the fifth anniversary of the company. Chairman Lee Seung-Han declared Samsung Tesco Homeplus a 'social contribution company' and announced a vision to establish a full-fledged system for social contribution activities. Learn more
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