September 2010 - Asian Business Cases Archive
Quarterly commentary with case studies from the archive of the Richard Ivey School of Business offering executives and researchers insights on business challenges in Asia.
Volume 1, Issue 6, September 2010
Lundbeck Korea: Managing an International Growth Engine
Early in 2005, Michael Andersen, vice president of Lundbeck - a leading central nervous system (CNS) pharmaceutical company in Denmark, questioned whether he should rethink Lundbeck's reporting structure in Asia. In particular, the Korean subsidiary was experiencing very strong growth and Andersen wondered whether Lundbeck Korea would achieve its full potential if it remained part of Lundbeck Asia, the regional group, or whether it would be better to have the managers at Lundbeck Korea report directly to him in Copenhagen. Learn more
HyundaiCard's Marketing Strategy
In January 2009, the vice-president of HyundaiCard's marketing division, Jae-Woo Park, and several marketing managers discussed the marketing strategies of HyundaiCard in Korea. Following a review of HyundaiCard's marketing plans, the marketing managers put forward many ideas for marketing strategies and anticipated possible difficulties for HyundaiCard as a market follower in the competitive Korean credit card market. Learn more
Acquisition and Restructuring of Kia Motors by Hyundai Motors
In 1998, the chief executive officer of Hyundai Motors (Hyundai), Mong-Gu Chung, envisioned for the future a globally powerful Hyundai that vied as an equal with giants as Volkswagen and Toyota. Aquiring Kia Motors (Kia) as a key division, Hyundai Motors intended to achieve new economies of competition and make Hyundai a bigger player in the global market. Learn more
Samsung Tesco Homeplus and Corporate Social Responsibility
On May 3, 2004, Samsung Tesco Homeplus employees gathered at the Yeoksam-dong company building to celebrate the fifth anniversary of the company. Chairman Lee Seung-Han declared Samsung Tesco Homeplus a 'social contribution company' and announced a vision to establish a full-fledged system for social contribution activities. Learn more
Commentary
Mr. Michael Roberts, Ph.D. candidate, Richard Ivey School of Business, The University of Western Ontario
Recent Perspectives on Doing Business in Korea
Understanding the unique Korean social and business culture is key to succeeding in this market. The following cases have been chosen to highlight important dimensions of doing business in Korea that reflect the economic, financial, and social changes that have taken place over the past decade.
Canada Asia Business
- CAE Awarded Four Full-flight Simulators Sales by Korean Air and Air China
- Canpotex Signs Potash Supply MOU with Indonesian Consortium
- International Road Dynamics Announces New Contract Awarded in Mongolia
- Dynetek Industries Announces Indian Joint Venture
- China Education Resources to Provide Online Teacher Training Programs for Three Chinese Provinces
- Alliance Grain Traders Acquire Balco Grain Services of Australia
Asian Business Cases Archive
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