What Works, What Doesn't in the Indian Market

Abstract:

This report provides the first comprehensive look at Canadian services and investment activity in India. It is based on field research in both India and Canada, and an analysis of trade and investment statistics. Based on this, it estimates Canada sold $336 million of commercial services in India in 2002, some two times greater than official statistics. It also estimates the stock of investment in India by the 43 companies interviewed at $284 million, about twice the Statistics Canada estimate of total Canadian FDI in the country. The report also outlines the value propositions, entry and growth strategies deployed by successful Canadian firms in the high-growth Indian market. It found that most successful Canadian firms selling goods in India have a close relationship with an Indian partner of affiliate and a strong in-house representation in the country.