December 2009 - Asian Business Cases Archive

Un commentaire trimestriel présentant des études de cas provenant des archives de la Richard Ivey School of Business, offrant aux cadres et aux chercheurs un aperçu des défis à surmonter pour faire des affaires en Asie.

Volume 1, Issue 3, December 2009

Eli Lilly: Rethinking a Joint Venture

In August 2001, Dr. Lorenzo Tallarigo, president of Intercontinental Operations, Eli Lilly and Co., a leading US pharmaceutical firm, was preparing to meet D. S. Brar, Chairman and CEO of Ranbaxy Laboratories Limited, of India. Learn More

Michelin: Giant in a New World

"World over, it's always the play between four big names -- Michelin, Bridgestone, Goodyear and Continental -- but I was surprised to find they are hardly visible in India." Learn More A  Lean More B

Samsung: In Unchartered Territory

In late 2001, after a very successful three-year stint as the managing director of Samsung's Indian operation, K.S. Kim was ready to relinquish the position to S.S. Lee.  Kim was leaving India as a very satisfied man. . . Learn More A   Learn More B

Louis Vuitton and Havells

Uncommon products in wholly new markets present special cultural challenges that call for careful strategies. Learn More -- Louis Vuitton      Learn More -- Havells

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