British Columbia Launches Guide for Tourism Marketing to China

The British Columbia Ministry of Jobs, Tourism and Innovation has created the ‘How to Market Your Business to China’ Tourism Business Essentials Guide which provides information about China’s unique cultural and business practices, tips for creating China-specific marketing strategies and working with tour operators, and customer service solutions for welcoming Chinese visitors. This guide will help tourism businesses and organizations prepare for attracting and catering to the growing Chinese market. According to the ministry’s three-year forecast for 2011 through 2013, visitation from China is expected to grow 15 to 20% annually. In July 2011 visits from China were up 24.64% over the same period last year.