Groupe Aeroplan’s Insight and Data Analytics Business Signs Strategic Partnership with Australian Retailer

Groupe Aeroplan Inc., a Montreal-based loyalty management company, announced a strategic partnership between its insight and analytics business, LMG Insight & Communication (I&C), and Australian supermarket retailer, Coles, part of the Wesfarmers Group. Coles will use I&C’s best-in-class data analytics tool, Self Serve, and will employ a team of I&C analysts at its head office in Melbourne. The analysts will work on improving the understanding of customers using data from the retailer’s FlyBuys loyalty program. I&C will also provide additional capabilities that will enable Coles to conduct targeted marketing campaigns through a variety of channels including direct mail, email and in-store. The I&C team will commence work beginning April 2011.