Tourism Nova Scotia will expand its marketing presence in China this year with help from a marketing agency based in Beijing. Tourism Nova Scotia has partnered with SinoMedia, one of China’s leading media corporations, to deliver a sales and marketing strategy to inspire Chinese travellers to purchase more Nova Scotia holidays. The value of Tourism Nova Scotia’s contract with SinoMedia is C$150,000. China is the world’s fastest-growing, and highest-spending international travel market. The Canadian and Chinese governments have named 2018 the Canada-China Year of Tourism and are simplifying and promoting travel between the two countries.