Tourism Vancouver and Tech Giant Tencent Launch China Marketing Partnership

Tourism Vancouver and Tech giant Tencent have launched a marketing partnership to promote Vancouver to Chinese travellers. The multi-year partnership will see Tourism Vancouver gain preferred access to mobile tech, big data insights, and media platforms including the Tencent-owned WeChat app, which has one billion active users. As part of the launch, Tencent Travel unveiled Canada's first official WeChat city app, a mobile guide that provides real-time services for Chinese travellers, including interactive itineraries, check-in features, dynamic maps, and location-based information for Vancouver. China is now Vancouver's second largest international visitor market after the United States. In 2016, Prime Minster Justin Trudeau and Prime Minister Li Keqiang declared 2018 Canada-China Year of Tourism. The Government of Canada has set the goal of doubling the number of annual Chinese tourists coming to Canada by 2021 from 610,000 to 1,220,000.

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