The seventh annual Hotels.com Chinese International Travel Monitor has revealed that, halfway through the 2018 Canada-China Tourism Year, Canada is now the second most preferred country that Chinese travellers plan to visit for the first time in the next 12 months, an increase from third place last year. Chinese travellers to Canada are interested in natural beauty and landscapes, experiencing music festivals, and quirky or modern art. Overall, Canada is now considered the eighth most welcoming country in the world, and third outside of Asia (an increase from tenth position in the world and fifth outside of Asia last year). Chinese millennials born after 1990 are pushing the boundaries of international travel, increasing their travel expenditure in the past year by a staggering 80 per cent to fund social media-influenced trips full of edgy experiences, high tech accommodation, exotic delicacies and taboo ticket-items. The ability to QR code scan via WeChat and acceptance of mobile phone payment were particular points for development for Chinese travellers. Meanwhile booking and reservation methods were not up-to-scratch for a third of travellers and local transport arrangements along with Mandarin speaking guides and hotel staff were also areas for improvement. For the full report click here.