Canada's First Creative Industry Trade Mission to China Nets $125 million in Deals

Minister of Canadian Heritage Mélanie Joly has concluded a five-day trade mission to China aimed at opening new markets for Canadian artists, creators, and creative entrepreneurs. The minister was accompanied by representatives from close to 60 Canadian companies in a range of creative industry sectors, including music, film, television, visual effects, animation, gaming, museums, publishing, and performing arts. This first creative industry trade mission included close to 300 meetings for 27 participating companies in Shanghai and Beijing and resulted in the signature of commercial agreements worth nearly C$125 million. China is Canada's second-largest trading partner and is poised to become the world's largest economy by 2030.

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