Canadian Vitamin Maker has Grand Plans for Chinese Expansion

Toronto-headquartered vitamin, mineral, and supplements maker Jamieson Wellness Inc. has received its first 'Orange Hat' registration certification from China's Food and Drug Administration and is establishing infrastructure and staff in China. The Orange Hat certification, along with three existing 'Blue Hat' registrations, provides the opportunity for Jamieson to launch into both the Chinese domestic e-commerce and retail channels. To support its expansion strategy, Jamieson has extended its distribution agreement with its existing Chinese partner for an additional five years, which includes the right for Jamieson to acquire the distributor at the end of the term. The company has also established a wholly-owned foreign entity in China, secured office and warehousing space in Shanghai, and has begun a recruitment drive for general management and other positions. An 'Orange Hat' certification allows products to be sold in China's larger domestic market, both on-line and at physical retail stores, as well as to global players directly from the China operations.

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