Toronto-based Wattpad Corp. has struck a deal with Indian media giant Bennett Coleman to expand the social media and entertainment firm's reach into the world's second most populous country. Wattpad’s business is fuelled by user-generated content published on its online platform. By using artificial intelligence to identify which stories connect most with readers, Wattpad helps its writers get book and film deals in North America, Asia, and Europe. Bennett Coleman, commonly known as The Times Group, is India’s largest media conglomerate. The Times Group will help Wattpad turn popular stories published on the platform into books, TV shows, films, and digital projects for the Indian market. The parties did not disclose terms.