Tourisme Montréal has partnered with Feidao, a new mobile platform available within the WeChat app, to offer a better experience in Montréal for Chinese tourists. Feidao includes a mobile travel guide tailored to Chinese travel and consumption habits. Contents from Tourisme Montréal will be translated into Mandarin and provided on the app, and QR codes for downloading Feidao will be available in key tourist centres. Tourisme Montréal is a private, non-profit organization that works to position Montréal as an international-calibre leisure and business travel destination. Feidao is a mobile e-commerce and travel app designed to help Chinese visitors make the most of their stay in Canada. It is a comprehensive solution that includes translation, promotional, and e-commerce services.