Shirley Crystal Chua

Headshot of Shirley Chua

Shirley Crystal Chua

Founder and Group CEO, Golden Equator (Singapore)

Shirley Crystal Chua is Founder and Group CEO of Golden Equator, a holding group of businesses creating value with the elements of Capital, Community, Technology and Learning. Shirley is known in the industry as a future-focused leader committed to developing solutions for the future while focusing on grooming the next generation of leaders. Through the Group, she builds an innovation ecosystem that fuels meaningful connections, bringing different communities together to amplify opportunities for businesses.

A serial entrepreneur, Shirley has also successfully co-founded each business and fund under Golden Equator, leveraging more than 20 years of experience in finance across private capital, venture capital, and wealth management areas and her natural flair in business building. Some companies she has created include a multi-family office Golden Equator Wealth that provides comprehensive investment and succession planning for UHNW families; venture capital arm Golden Equator Ventures that invests in solutions that impact the future generations; personal finance literacy platform The Simple Sum that empowers the next generation in taking charge of their financial independence journey; community-driven shared workspace SPECTRUM.

A trusted UHNW family advisor turned entrepreneur-investor, Shirley is deeply involved in the startup, entrepreneurship, and finance communities. She is highly regarded as a seasoned practitioner in these fields and is often sought out by entrepreneurs, UHNW families, and business leaders to share her insight. Since its founding in 2011, Golden Equator has grown within and beyond the finance industry, a testament to her strong business acumen in building agile and sustainable businesses. Shirley leads a team of senior executives who share her belief in developing concepts and people to be focused on the future. They also share her ethos of “guided empowerment with ownership" enabling their staff to be creative and innovative in their approach, driven by curiosity.

A strong advocate for diversity and inclusion, Shirley is also in the Financial Women’s Association Singapore’s pioneering batch of female champions. She invests in and is actively committed to helping younger female leaders and entrepreneurs as well as youth and NextGen initiatives, through performance coaching, leadership guidance, mentorship, and stretch project initiatives. Before becoming an entrepreneur, Shirley spent a decade with Citibank and American Express.

As a young adult, Shirley spent seven years working with teenagers and young adults to help them cope with the challenges of their everyday life through counselling programmes. Shirley graduated from the National University of Singapore with a Bachelor of Arts and Social Sciences, majoring in Economics and Southeast Asian Studies.