Mid-Day Squares is a unicorn Canadian chocolate company that started as a small family business and turned into multi-million dollar brand in just a few short years. In this session, Jake Karls (Co-founder & Chief Rainmaker), shares how he and the other founders became self-made millionaires by marketing their journey, harnessing the power of brand building, the significance of storytelling as both a means of communications and sales tool, and making failure a part of their business strategy. Learn how to capture and leverage the MDS model for your own brand.
In 2022, we are glamorizing the ability to make money in unconventional ways – it’s the era of self-made millionaires. And when founders lean into the superhero status, they perpetuate the idea that entrepreneurship is prestigious, lucked-into, and only for the fortunate elite. That’s why Jake Karls, Chief Rainmaker and co-founder of Mid-Day Squares, made it his mission to showcase absolutely every inch of unglamorous entrepreneurship.
At Mid-Day Squares, failure is the business strategy. Instead of hiding behind perfectionism, they show every six-figure mess-up, every challenge of being family-founders – and broadcast it to their ~80,000 followers. And contrary to popular belief, showcasing failure has been their greatest asset. This presentation will show how we market our journey, how each of the founders plays a roll in the MDS branding, the significance of storytelling as a mode of communication and sales tool, and finally how to capture the MDS model for your own brand.