Did you know 82% of people are more likely to trust a company when its senior executives are active on social media? Because people trust people more than they trust businesses. Personal branding can be a powerful strategy when it comes to business growth. It’s a strategy that helps you build meaningful relationships with potential customers while helping you convert prospects into leads!
That’s why we’ve asked one of our WBE’s Kathryn Strachan to tell us about her personal branding journey. Kathryn has grown her B2B technology content marketing agency, Copy House, from a one-woman band to a team of 35 and counting. She firmly believes that Copy House’s success and fast growth are down to her commitment to building her personal brand and shining a light on all the behind the scenes action happening at Copy House. And she believes that personal branding can be the reason for your success too!
Key takeaways will include:
Ways to get started with personal branding, and how to overcome writer’s block and self-criticism to help you get your name out there.
Top tips and tricks to help you connect with your audience via social media selling, and how to best create content that inspires your potential B2B clients.
How to build strong relationships with your audience through personal branding: what tactics, channels and activities you should use and be involved in, to best help grow your presence as an industry thought leader.
How to create a natural synergy between your personal and company brand to ensure further business success.