Christina Herancourt

Christina Herancourt is the president of Sapsucker, the innovative beverage brand bringing naturally sweetened water made with Canada's liquid gold — maple sap — across the country. Drawing on her decades of experience in marketing and building successful brands, she is currently focused on scaling the Sapsucker business and expanding beyond its borders to thirsty people everywhere.  

Prior to her work in the consumer goods space, Christina established herself as a pioneering executive in the nonprofit technology sector. Her groundbreaking vision led to her selling the MISSION CRM IP to Microsoft in 2020, a historic achievement that made her the first woman to sell her intellectual property to Microsoft.  

Following this pivotal transaction, Christina worked alongside Microsoft to build Fundraising and Engagement, a powerful, comprehensive solution designed to empower nonprofits globally. This work propelled the company forward and culminated just one year later in the second successful acquisition of the entire business, this time by Sylogist. She continues to apply her expertise to accelerate Sapsucker's mission, proving her capacity to build influential brands and successful ventures across diverse industries.