Kirk Plangger

Kirk Plangger

Dr. Kirk Plangger is Associate Professor of Marketing at the King’s Business School, King’s College, London, UK, where he teaches and researches digital marketing. His undergraduate education in economics was at Western University, and his PhD in marketing was awarded by Simon Fraser University. His work has been published in journals such as the Journal of Business Research, Journal of Strategic Information Systems,and Academy of Marketing Science Review.

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