At its upcoming summit in the Philippines in November, the Association of Southeast Asian Nations (ASEAN) is expected to sign the Digital Economy Framework Agreement (DEFA), the world’s first region-wide digital economy agreement.
The DEFA — which covers data governance, co-operation in artificial intelligence (AI), digital identity, cybersecurity, and digital trade — has been described as a “game-changer” for its potential to unlock the region’s potential. That is especially the case as multilateral digital trade rules become less certain with the expiration of the World Trade Organization moratorium on customs duties on electronic transmissions in March 2026.
ASEAN leaders see DEFA as enabling their ambition to build a C$2.8-trillion digital economy by 2030. As of 2025, this economy already exceeded C$420 billion and is expanding at roughly 15 per cent annually.
Between 2004 and 2022, the region’s digital trade exports grew by nearly 10 per cent per year, reaching C$542 billion, and accounted for almost one-fifth of ASEAN’s total exports. AI-related investment, meanwhile, accounts for nearly one-third of private digital economy funding in Southeast Asia, and its data centre capacity is projected to nearly triple over current levels.
With so much at stake, Canada should be actively assessing the implications for Canadian firms operating within this rapidly growing digital economy. Three issues in particular merit attention.
The first is data governance, which remains one of the most consequential and uncertain aspects of DEFA implementation. ASEAN members take different approaches to data localization, cross-border transfers, and government access, and DEFA is unlikely to erase those differences soon. Canadian firms will still face national rules market by market, not one regional standard.
The second issue is how the new governance layer introduced by DEFA will align with other relevant trade frameworks.
The third is how DEFA will be situated within a broader ecosystem of initiatives on digital infrastructure. DEFA establishes rules and standards, while the region's digital economy also depends on physical infrastructure such as subsea cables, data centres, and semiconductor supply chains. These are being addressed through separate arrangements, which suggests that DEFA’s rules and standards are only one part of how ASEAN’s digital economy is being shaped.
What might DEFA mean for digital governance?
DEFA’s nine pillars (see Table 1) reflect ASEAN's recognition that digital competitiveness increasingly depends on common frameworks for data governance, digital trust, cybersecurity, digital infrastructure, talent, and innovation. The agreement establishes a long-term governance architecture that can evolve through future protocols and implementing arrangements, consistent with ASEAN's longstanding use of the “ASEAN Minus X” approach — that is, member states who are ready to implement new commitments can proceed while giving other members additional time to adopt the same obligations. This approach allows ASEAN to advance regional integration despite the different levels of economic and digital development among its members. As a result, DEFA is likely to rely more heavily on regulatory co-ordination, capacity building, and phased implementation than on formal dispute settlement mechanisms.
As implementation progresses, DEFA is expected to shape Southeast Asia's digital economy by:
- Establishing common foundations. DEFA is more than an e-commerce agreement in that it creates regional frameworks for data governance, digital identity, cybersecurity, AI co-operation, and digital trust.
- Reducing barriers created by regulatory fragmentation. ASEAN economies currently apply different approaches to digital governance, data regulation, and AI policy. Over time, DEFA could help make these rules more consistent across the region, reducing compliance costs and making it easier for firms to operate across multiple regional markets.
- Signalling ASEAN's ambition to influence the next generation of digital governance. By incorporating issues such as AI governance, DEFA positions ASEAN as not just a participant in the digital and AI economy, but as an important actor in developing the rules and standards for emerging technologies and digital trade.
For Canada, what matters is how DEFA shapes the regulatory environment for digital and AI trade across Southeast Asia. As ASEAN develops common frameworks for data governance, AI, cybersecurity, and digital services, Canadian firms operating in the region will increasingly operate under DEFA-influenced rules, regardless of whether Canada is a party to the agreement.
Not all elements of the agreement carry the same significance for Canadian firms. Provisions related to AI and emerging technologies, talent mobility, competition policy, cybersecurity, and online safety were largely finalized by October 2025. In contrast, negotiations on commercially significant issues such as cross-border data flows, personal data protection, digital identity, and digital payments proved more complex and required additional time to reach consensus. The sequencing of these negotiations is noteworthy. The provisions finalized earlier were generally those involving lower levels of regulatory sensitivity, allowing members to align around broad principles and co-operative measures. By comparison, the issues resolved later are more closely linked to national regulatory authority and existing legislative regimes within several ASEAN member states. This suggests that the areas of greatest commercial interest to Canadian firms are also those where member countries have the most divergent regulatory approaches, increasing the likelihood of uneven implementation.
ASEAN members have made significant progress in establishing data protection frameworks, including Malaysia in 2010, the Philippines and Singapore in 2012, Indonesia and Thailand in 2022, and Vietnam in 2023. However, there are still important differences among them. Some economies emphasize facilitating cross-border data flows, while others prioritize domestic oversight, localization requirements, or government access to sensitive data, such as financial records, public-sector data, critical infrastructure information, or data relevant to national security. DEFA’s challenge is therefore not simply whether data should move across borders, but how to balance economic integration with each member state's policy objectives.
Canada, through its participation in the G7-led Data Free Flow with Trust initiative and broader OECD frameworks such as OECD AI Principles and OECD Privacy Guidelines, already contributes to discussions shaping ASEAN's approach to data governance. DEFA is scheduled for signature in November 2026, with ratification anticipated within 180 days. While implementation is expected to proceed at different rates across the region, reflecting varying levels of digital readiness, the transition period provides Canada with an opportunity to shape emerging approaches to data governance, privacy, cybersecurity, and digital trust before regional practices become more firmly established.
How will DEFA co-exist with Canada's existing digital trade frameworks in the region?
DEFA will exist alongside other frameworks governing digital trade across Southeast Asia. These include Chapter 14 of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership’s (CPTPP), the Canada–Indonesia Comprehensive Economic Partnership Agreement (CEPA), and the ASEAN–Canada Free Trade Agreement (ACAFTA), which is still being negotiated.
CPTPP Chapter 14 remains the primary framework governing Canada’s digital trade in the region, providing disciplines on electronic commerce, cross-border data flows, data localization, source code protection, privacy, and consumer protection. The Canada–Indonesia CEPA extends many of these principles to Indonesia through commitments on data flows, source code protection, personal data protection, and regulatory co-operation. DEFA, however, introduces a broader governance layer than the CPTPP or CEPA to include digital identity, digital payments, cybersecurity co-operation, AI governance, and digital talent mobility.
Four ASEAN members — Brunei, Malaysia, Singapore, and Vietnam — are parties to both the CPTPP and DEFA and will thus increasingly operate under both frameworks. Indonesia is not a CPTPP member. The Canada–Indonesia CEPA, once implemented, will establish the bilateral rules governing key digital trade issues, including data flows, source code protection, and personal data protection. In parallel, DEFA is expected to influence the broader regional policy environment, although its practical effects will emerge over time and vary across member economies.
This matters in part because CPTPP Chapter 14 predates the emergence of generative AI and contains no dedicated AI governance architecture. This gap has prompted calls to modernize Chapter 14 for the AI era. By contrast, DEFA's Cooperation on Emerging Technologies pillar explicitly references AI and is designed to complement ASEAN's broader AI governance agenda, including the ASEAN Guide on AI Governance and Ethics (2024), the Expanded Guide for Generative AI (2025), and the ASEAN Responsible AI Roadmap 2025–2030. For Canada, the value of CPTPP modernization, CEPA implementation, and ACAFTA negotiations will be influenced by ASEAN's evolving approaches to data governance, AI, cybersecurity, and digital trade.
How is the broader digital-economy architecture expanding in Southeast Asia?
DEFA is emerging at a time when Southeast Asia has become one of the world's most active arenas for digital governance, with China, the U.S., the European Union, and other partners increasingly advancing their own frameworks for digital trade, AI, and technology co-operation with the region.
China has deepened its engagement through the upgraded ASEAN–China Free Trade Area (ACFTA) 3.0, signed in October 2025. The agreement introduced a dedicated digital economy chapter alongside new initiatives on AI co-operation, digital skills development, and technology collaboration. It also signals an evolution in China–ASEAN relations from a traditional trade partnership focused on goods and manufacturing toward a broader agenda centered on digital economy co-operation and technology development.
U.S. engagement in Southeast Asia has centred on technology supply chains and AI infrastructure rather than digital trade rules. Through Pax Silica, a coalition focused on semiconductors, AI, critical minerals, and data infrastructure, the U.S. is linking technology development with supply-chain resilience and industrial policy. The Philippines joined as a full signatory in 2026 and is expected to host the initiative's first AI-focused industrial hub within the Luzon Economic Corridor, with Singapore and several other Indo-Pacific partners also participating.
Governments are also paying attention to the physical infrastructure that underpins digital connectivity. In May 2026, 17 countries launched the Guiding Principles for Underwater Infrastructure Defence Exchanges (GUIDE) to strengthen cooperation on protecting subsea cables and other critical underwater infrastructures. The founding participants include Australia, Brunei, France, Malaysia, New Zealand, the Philippines, Singapore, Thailand, the United Kingdom, and several other European states.
For Canada, these developments highlight that Southeast Asia's digital economy is being shaped through channels beyond traditional trade agreements. Canada is not currently a participant in either Pax Silica or GUIDE, both of which focus on critical components of the digital economy, including AI infrastructure, semiconductor supply chains, digital connectivity, and infrastructure resilience.
For Canada, DEFA reinforces the observation that digital and AI trade are increasingly shaped by governance frameworks rather than market access alone. It will need to advance the three-track strategy to ensure that Canada's regional trade frameworks remain aligned with ASEAN's evolving digital governance landscape: 1) modernizing CPTPP for the AI era, 2) deepening digital engagement with ASEAN partners, and 3) developing a more coherent Canadian approach to AI trade governance.
DEFA is expected to be signed in November 2026, although implementation is expected to occur over a longer timeframe. This interim period offers an important opportunity for Canada to influence the development of regional digital trade practices as ASEAN members operationalize DEFA commitments.